adtech tokyo

October 17th-18th,
2017 @ Tokyo International Forum
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Yoshiko Iwamoto
SoftBank Corp.

Served as an insight marketer to take a charge of strategy, product,
advertisement and all of touch point, in Vodafone.
Brought out a ‘Customer Insight Book’, and gave a lecture to marketer of
all nationalities.

In Softbank, engaged in leader of product development in directly reporting
CEO. Achieved ’Web site satisfaction No.1’,’Corporate account SNS followers
No.1’,and ’ The highest past online sales’.

At present, engaged in digital strategies and digital promotion planning.
Giving many lectures on bigdata analysis ,as a data analyst.


10/18 15:45-16:35

[E-9] Branding vs Direct Marketing