adtech tokyo

October 17th-18th,
2017 @ Tokyo International Forum
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Akira Amano
Media Business Innovation Department, Associate Chief Researcher

Born in 1986. I am from Tokyo. Completed Masters Degree in Interdisciplinary Information Studies, The University of Tokyo. Joined Dentsu Inc. in 2012. After working as a marketing department and new business development department, I have been in current position since 2014. Specialized field is user research on smartphone.
Main article is "Psychology wanting to share - seven viewpoints to understand the information environment of social network services" (Sendenkaigi, 2017). Other publications "Information Media White Paper 2016/2017" (co-author, 2016/2017, Diamond.).
Many experiences such as seminar lecturers at Japan Advertising Federation, Japan Marketing Association, Sendenkaigi etc.


10/18 15:45-16:35

[D-9] How to Understand Social Behavior of GenZ