Shoko Yanagisawa Vosseller is an experienced multi-disciplinary marketer, product manager and corporate communications strategist. She has over 15 years of experience in international technology companies including, Zendesk, Sony, The World Bank Group’s International Finance Corporation, and Becton Dickinson. She expanded company presence in a new international market through integrated marketing leadership to substantially increase brand awareness, online and offline presence, and to generate demands.

Shoko has extensive international experience in Tokyo, New York, San Francisco, Washington DC, and Zurich. She demonstrates strength in managing cross-functional and cross-cultural teams, and in product management for the entire product lifecycle in new markets. She couples a strong analytical background with excellent customer-focused leadership skills and a drive to get things done and to make an impact.

Shoko holds a BA in Economics from Keio University and an MBA from Columbia Business School.

Session:

10/18 15:45-16:35

[E-9] Branding vs Direct Marketing