Niclas Hermansson, has worked in the media/advertising/branding/digital business for over 20 years. After working for Swedish TV4, Ogilvy and McCann Erickson, he did join Volvo Trucks in 2008 and has been involved in all global marketing and branding initiatives such as the “Volvo Trucks Live Tests”, where the most viral piece was “The Epic Split” feat Van Damme. At Volvo he works with digital experiences and how they can strengthen their competitiveness and transform Volvo´s way of working into a more customer-centric philosophy. Niclas has been a speaker at several international conferences and seminars during the latest years.

Session:

10/18 13:35-14:25

[C-7] Prediction of Social Media and Advertising Platform in the Next 3 Years