In this session, we introduce the advanced data marketing system in overseas markets that Japanese companies built for expanding their customers.
This data marketing resulted from collaboration with advertising agencies with strengths in marketing and communication strategies, and with Tech vendors with strengths in CRM strategy and data infrastructure.Discussion will be conducted on data marketing strategies implemented in various forms such as CRM and lead marketing using IDs as well as ID based cryptography that encrypts PII (personal information). text by Akihiko Kawamoto