In Japan, "mobile terminals" such as smart phones and tablets have become the dominant contact time for consumers' media. For that reason, the keyword "mobile shift" and consumer behavior changes are drawing attention. In this session, Presentation will be made on how Instagram can contribute to business expansion and amplification of brand value of enterprise. In the presentation, we show various advertising solutions, creative methods and success stories. From this session, you will gain new perspectives and inspiration in marketing and branding activities. text by ryota tanozaki