Long beloved brands are backed by many fans who feel value, based on history and trust.
On the other hand, it seems that there are many brands under the circumstances in which those values are hard to be transmitted to new customers by conventional methods, and brands are forced to change their communication.
In this session, in the age where value is hard to communicate, I would like to take a practical discussion on how to break brands in a certain way and break the brand in a good way from the digital point of view.
text by Reiji Ueda