With the excitement of influencer marketing, its KPI setting and effect measurement method are emerging as issues. Although the platform side is beginning to take a solution to clarify the cost effectiveness at the present time of the number of followers, it is still difficult to keep up yet. However, it is a fact that it is a measure that can not be ignored now. In this session, together with the advertiser, agency, and influencer, we discuss how to utilize influencers for marketing activities and measure the results.
text by Hiroyuki Okamoto