adtech tokyo

October 17th-18th,
2017 @ Tokyo International Forum
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2017/10/17 [12:10 - 13:00]

One Day PASS(10/17) Full Conference PASS VIP PASS

D-2 New Customer Experience

Now is the age when brand and customer are directly connected. Branded and direct marketing was no longer a dichotomy argument nonsense. The barrier between marketing and service is gone. The consumer evaluates and trusts the truth moment that comes into contact with the product or service rather than the message told in the air battle.
In this session, we will deepen the discussion from the point of view of both brand and supplier about how to create a customer experience that is required for the era when brand value is questioned on a direct site.
text by Kyoichi Suga