adtech tokyo

October 17th-18th,
2017 @ Tokyo International Forum
JP
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2017/10/18 [15:45 - 16:35]

One Day PASS(10/18) Full Conference PASS VIP PASS

C-9 Television Media in 2019 〜Impact of Simultaneous Net Delivery

Mass media reported that NHK is considering starting simultaneous Internet distribution of programs from 2019. The commercial broadcasters have suspended their attitudes that "more consideration is necessary," but the audience rating of television continues to decline, and the perception that many breakthrough measures are necessary is common to many industry stakeholders. Technically, while 4K / 8K video distribution is possible on the Internet, there is no prospect of 4K / 8K correspondence in terrestrial digital broadcasting. While looking at the current situation where there are various problems, I would like to discuss something with stakeholders of the television stations and industry experts and make a session that gets hints on the future of television. Text by Yuichi Arizono

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