adtech tokyo

October 17th-18th,
2017 @ Tokyo International Forum
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2017/10/17 [15:15 - 16:05]

One Day PASS(10/17) Full Conference PASS VIP PASS

C-4 A Method for Transforming Content Creatives

What is convincing content? Now that content style and consumer needs are diversified, what is content that encourages people's heart and action? How can I express brand messages and wonderful ideas with contents?
In this session, the brand-name marketer shows off success stories and know-how in the brand business. Discussion on content creation sticking to consumers. In addition, we introduce trends of content marketing abroad and discuss the issue with a global viewpoint to draw out the prospects of the content marketing market in Japan and the advertising industry.
text by Yuko Endo