What is convincing content? Now that content style and consumer needs are diversified, what is content that encourages people's heart and action? How can I express brand messages and wonderful ideas with contents?
In this session, the brand-name marketer shows off success stories and know-how in the brand business. Discussion on content creation sticking to consumers. In addition, we introduce trends of content marketing abroad and discuss the issue with a global viewpoint to draw out the prospects of the content marketing market in Japan and the advertising industry.
text by Yuko Endo