adtech tokyo

October 17th-18th,
2017 @ Tokyo International Forum
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2017/10/17 [12:10 - 13:00]

One Day PASS(10/17) Full Conference PASS VIP PASS

C-2 From Quantity to Quality? How to Enhance Content Marketing

In 2018, it is predicted that the world digital advertising expenditure will exceed the television advertising expenditure for the first time, and in the new media landscape, it is entering a turning point to the time when the brand should be mediaized.
In this session, how should the advertiser produce content as a publisher itself?
We will discuss the future of brand marketing.
text by Kuniyoshi Mabuchi