adtech tokyo

October 17th-18th,
2017 @ Tokyo International Forum
JP
グローバルマップ
  • sns facebook
  • sns twitter

2017/10/18 [14:40 - 15:30]

One Day PASS(10/18) Full Conference PASS VIP PASS

B-8 The true meaning of Beyond digital - optimization of communication understood by combining with analog

I think that there are many marketers that are beginning to notice that the digital age should not be closed only to digital communication.
Fujifilm in the experiment to combine the DM to users who do not reach in digital, we Tatakidashi 60 times the result of up to it.
I found it important to combine digital and analog.
I would like to clarify why it works and what combinations are most effective.
We will share the latest research results from joint research with Professor Keiko of Waseda University for the first time.
Professor Keiko will present a combined view of the contents and experimental results from the standpoint of professor Kotler's general supervision of marketing 4.0, before presenting the conference.
It is a must - see for marketing related to communication.
text by Mutsuo Suzuki

Top