2017/10/18 [13:35 - 14:25]
One Day PASS(10/18)
Full Conference PASS
VIP PASS
B-7 Use of tools is not a web customer service! What is the genuine article of web customer service?
Now, the trend of web customer service is limited to chat and popup through tools.
Originally, It is "web customer service" that the comprehensive hospitality such as product images tailored to the brand, blogging writing, CS, CRM, etc. Isn't it so?
In this session, what kind of perspectives are the brand-side marketers doing customer and service design of EC and Omni Channel, and how do you evaluate data and KPI to improve it? Will be discussed.
Text by Takashi Kawazoe