adtech tokyo

October 17th-18th,
2017 @ Tokyo International Forum
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2017/10/17 [15:15 - 16:05]

One Day PASS(10/17) Full Conference PASS VIP PASS

B-4 What's next in Data Driven CREATIVE

The evolution of data driven × marketing in recent years has been remarkable and success stories have also been born, but the development of methods and creation of symbolic examples in the creative area based on data driven still has room for further development.
In this session, we will introduce key-men who started to develop data-driven × creative areas early, create success stories, and are currently striving to evolve and improve themselves. During the session, the latest methods, which are key to success, From the introduction of the point of view, share a vivid part such as how to survive the difficult situation with the staff inside and outside the company, and make it possible for the audience to use it for the work from tomorrow.
text by Joji Moro