The integration of data managed by enterprises in the past few years and data mining efforts to make it value has progressed, and many cases of advanced marketing use cases have been created.
And now, we are progressing to more personal-based data mining and utilization efforts, especially in recent years, marketing utilization of data personalized to location base is one of the most noteworthy areas. With the people who are tackling in each field, we will explore the answer for the forefront of utilization of personal data by discussion about its importance and effect, and the issues that emerged against new initiatives.
Written by Hideyoshi Tanimoto