adtech tokyo

October 17th-18th,
2017 @ Tokyo International Forum
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2017/10/17 [12:10 - 13:00]

One Day PASS(10/17) Full Conference PASS VIP PASS

A-2 Marketing Strategy for Mobile-First World

One survey showed that both males and females under 50 years old had smartphones in over 70%. Now it's a mobile first age. With various devices, various services compete for the user's eyes, fierce competition is intensifying every day. In this session, Japan's top class marketer who is in a fierce battle introduces and discusses how to fight in the Mobile First era, with examples. written by Daisuke Tomozawa