Yoichi Numata is Operating Officer leading Media & Data Insight Sector at ADK. His key responsibility is to launch startups internally, a new division based on market needs and innovation with his expertise in media planning, R&D and analytics. From his passion in data science, he launched AXIVAL, a group company of ADK specializing in improving communication efficiency of brands using proprietary database, and now leading the company as Managing Director.
His strengths is architecting unique scheme, such as developing media planning system and consumer survey method.
His career includes Planning of a wide range of categories from consumer goods to public entity (election). For FMCG brands, he handled integrated media planning of mass and digital media leveraging data and analytics capability. In 2014, he published "Media Planning Navigation." (Senden Kaigi)