Masaki is one of the founding members of Hakuhodo Dennoutai (Cyber Team) established in 1996: the very first in Japan to have a specialized team for internet marketing within an advertising agency.Ever since, he has been leading solutions and business developments, delivering “new values” to marketing, in the drastically changing environment caused by the emergence of digital media. As a Head of Institute of Media Environment at Hakuhodo DY Media Partners, he is overseeing online media business, and is responsible for providing diversified digital media solutions to Japanese and international clients of various sizes and origin. He is leading Hakuhodo DY Group’s digital strategy. He has served as juries such as Cannes Lions - Innovation Lions 2016, Media Lions 2013, D&AD, Spikes Asia, Global Effie.