adtech tokyo

October 17th-18th,
2017 @ Tokyo International Forum
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Terada Fumiaki
Morinaga Milk Industry Co., Ltd.
Marketing Communication Department, General Manager

Entered MMIC in 1984. Started the career as a staff member of the raw material preparation section at Tokyo Tama plant. Moved to the Central Laboratory Research and Development section in 1985, where engaged in developing long-term shelf life tofu, retort foods, microwave foods, institutional foods et al. In 1987, moved to the marketing department for planning beverage products in paper/cup package.

Graduated from Keio Business School (MBA) in 1992, transferred to Morinaga Nutritional Foods Inc., a subsidiary company of MMIC located in Los Angeles, Ca., where was responsible for promoting long-term shelf life tofu (soybean curd) in the US market. Also was involved in the establishment of Pacific Nutritional Foods Inc., a joint venture tofu-manufacturing company in Portland, Oregon in1997.

Returned to Tokyo in 1999 followed by working as manager of the secretary’s office for 4 years, the sales planning office for 4 years to follow where involved in a start-up of the in-house collage designed to educate sales representatives and marketers.

Assigned as a general manager of the Advertisement Department in May 2008. Currently, responsible for the communication activities in general in the area of promoting beverage, milk, yogurt, ice cream, cheese products et al.