Joined Yahoo! JAPAN in July, 2012. Before, he promoted data driven marketing in several companies, and lead many approaches in the industry. Just after joining Yahoo! JAPAN, he found the Marketing Innovation sector (head office). He actively developed and promoted the marketing technique that fully utilizes digital technology and the asset of Yahoo! JAPAN as an "advertiser of Yahoo! JAPAN."
In July 2015, he was appointed founder and Vice President of Marketing & Communication Division under the supervision of COO, where he has been responsible for promoting cross-sectional marketing communication.