Kazuhiko Abe joines Canny Land Co. Ltd. at 1976. He worked as planner, in charge of various jobs like sales promotion planning, advertising, as well as tools and event planning. Afterward he worked for other 2 planning companies, where he done various planning jobs as well as working for projects in advertising, marketing, product development, and Corporate Identity and Visual Identification system development and industrial design development. Using the experience and work he has done as the base, he founded Interpoint Co. Ltd. at 1992. Working as both planner and representative of the company, he done various works as planner and producer for projects, mainly for advertising company as the client. On April 2015, he closed the company, and then joined Yamato Transport Co. Ltd. as the general manager of Strategic Public Relation Division. As the executive producer, he lead the making of commercial featuring TOKIO and black cat as the character, and also works on the company's PR anf branding.

Session:

[A-8] Effective Marketing Communications in the era of Ad-Blockers