After joining Hakuhodo Inc. (Second largest advertisement company in Japan), she was assigned to a department that was responsible for the digitalization of advertising. In 1999, she joined eLife as a founding member and CMO. With her leadership, eLife has created, supported, and implemented strategic interactive marketing solutions to many blue chip companies. Such case studies includes Muji’s “Idea Park”, Ajinomoto’s “Ajinomoto Park,” and Nestle’s Nescafe Ambassador Project. In 2016 eLife has launched a holistic community media, “Lavida” and is now conducting world-wide marketing projects as the global agency for Wayin.

Session:

[B-6] The Future of Branding and User Experience