Kazuto ATAKA is Chief Strategy Officer of Yahoo Japan Corporation where he covers wide range of strategic issues, including market insight, market intelligence, corporate-wide business development, cross-functional problem solving, and big data strategy. He also serves as a Director of Japanese Society of Applied Statistics, Director of The Japan Data Scientist Society, and Project Professor at Graduate School of Media and Governance, Keio University. Before joining Yahoo, Kazuto spent 11 years at McKinsey & Company, Tokyo office, where he was a leadership member of Consumer Goods and Marketing Practice Group in Asia-Pacific region with a particular focus on marketing-based business/brand turnaround based on deep customer insight leveraging behavioral research together with various big data. Kazuto holds Ph.D. in Neuroscience from Yale University, and MS in Biophysics and Biochemistry from University of Tokyo. He is author of a book “Issue Driven”, which was sold more than 100K copies in Japan.

Session:

[B-2] What does AI mean for the future of marketing?