Taken the position with the Sumitomo Banking Corporation (now known as “Sumitomo Mitsui Banking Corporation”), and committed to planning and development of ATM and services related to several remote channels, such as net banking services. Also engaged in the launching of over-the-counter-sales of investment trusts and operation of DM/ call centers as well. From April 2005, been in charge of the interlinking with “Promise” (now known as” SMBC Consumer Finance Co.”), and implemented integrated marketing, that includes mass-media, new digital technology and various measurement methods of advertising effectiveness. Afterwards, from April 2013, became the branch manager of Niigata Prefecture, and from June 2015, presently serves as the planning and operating team of mass-media and digital promotion.

Session:

[B-1] What is the required human resources for advertising agency today?