Mr.Kimura will accept a position at the Prestige Brands Division within Shiseido Japan Co., Ltd. For a number of years. He was in charge of product and brand development in the Product Planning Department at Shiseido. He is currently in charge of clé de peau BEAUTÉ, one of the prestige segment brands as well as domestic marketing for the Shiseido brands. He has successfully led clé de peau BEAUTÉ to rapid growth, taking full advantage of the demand increase stimulated by inbound tourists in recent years. clé de peau BEAUTÉ XX is facilitating brand reinvention, with the goal of establishing it as a luxury brand originating from Japan, to become a leader in the Asian market.

Session:

[D-4] China, Asia, Global : Inbound Marketing and Transboundary EC