Negishi is COO and CMO at Pacific League Marketing (PLM) since 2013 that is owned by 6 teams, and his mission is to develop new fans for baseball. PLM is now focusing on internet and also expanding another sports marketing, like golf, utilizing their knowhow and asset. Before joining PLM, he was responsible for business development and PR at Rakuten Eagles, and for sales and marketing at J&J, JTB.

Session:

[D-5] New Technology and the Future of Sports