As the head of Google Analytics 360 Suite, Norio is responsible for driving new business development and client relationship management in this region and evangelize how to leverage Google Analytics 360 Suite to improve marketing ROI. Prior to the current position, he worked on various projects such as marketing mix optimization, effectiveness of YouTube advertisement and others for consumer electronics and telecommunication companies as an Industry Manager. Prior to joining Google, Norio led digital marketing activities at Tower Record Japan to drive online revenue and launched Premier Pages at Dell to serve large corporate customers more effectively as a digital marketing manager. Norio holds a Master of Science in Integration Marketing Communications from Northwestern University.

Session:

[A-2] Consumer Insights and the Impact on Marketing Effectiveness