My work is from consulting to directing creativities by understanding a current and future situation due to the digital growth. I have lead the team which faces to the both directions, “360 (Intergradation CP) x 365(continuous marketing based on data)”. This team allows me to have partnerships with various domestic and/or international organizations. At the department called, “Hakuhoudo DY a Next-Generation Owned Media・Marketing Center”, as a leader of tens of group companies, I play a role to cooperate with medium companies, to create various solutions, and to pursue a digital business. In the creative field, I won the Bronz in the Cannes and the Gold in the Adfest for the collaboration with Kagome Corp last year. At the former job, I developed “SIPS” as the member of “Dentsu Sato-Nao Lab”.

Session:

[C-4] How to Approach Owned Media