DAC is the largest digital media representative in Japan, established in 1996 as a consortium of leading ad agencies and media companies, headed by HAKUHODO Inc. Yajima has served as a President & CEO of DAC, and has been contributing to growth and expanding of digital advertising market. He is also on the board of directors of Hakuhodo DY Media Partners Inc. and others. Born in Tokyo, Japan in 1961, graduated from Hitotsubashi University. Before being involved in establishment of DAC, he was engaged in research investigation and ad strategic planning in R&D department and marketing department in HAKUHODO Inc.

Session:

[A-5] Re-think: healthy development of internet advertising