I joined the Kao Corporation in 1992, where I worked in the company’s laboratory until 1996. In my position at the lab, I was engaged in numerical simulation on a Unix machine and a Cray supercomputer. In addition, during the course of my service as a machine administrator, I encountered a field of Web servers and become a pioneer who set up the first Web server in the Kao Corporation. Now, I am responsible for Kao's EC strategy. I got #1 speaker prize of ad tech 2015. The Chair Man of Japan Web Advertising Bureau. Guest Professor of Graduate School of Mathematical Science, The University Of Tokyo

Session:

[A-2] Consumer Insights and the Impact on Marketing Effectiveness