Hitesh is the founder and CEO of SilverPush, a cross-device analytics and advertising platform. He has been driving the overall vision, strategy and products at SilverPush. In a short span, SilverPush has started working with more than 200 brands & is present in 3 countries. An IIT Delhi Alumnus, he has more than 10 year of experience in Intellectual Property research and multiple patents on digital media technologies. In 2012, he cofounded SilverPush, with the mission to create a platform for integrating offline and online media. About SilverPush: SilverPush enables brands to measure the effectiveness and impact of offline media. SilverPush has built proprietary technology with more than 15 patents. SilverPush is backed by some amazing investors like IDG Ventures, M&S Partners (Japan) and 500 Startups.

Session:

[C-3] Effective Measurement for Muti-Channel