Throughout this session, we aim to review the most easy-to-learn yet essential basics for Digital Marketing together!
New digital technology and services always get much attention. It is of course important to take new technology in your marketing plans. However, sometimes the more you are into such novelty, the faster your original purpose may be dismissed from your plans.

For what purpose do you develop your digital marketing strategy? Taking "Bon Curry" (Otsuka Food Co. ltd) as an example, this session shows the importance of having a purpose and engagement through three different perspectives as an advertiser, PR agency and advertising agency.

Written by Hideki Asahi & Shige Ota