Since around last year, 'Ad Block', a means of blocking net advertisements from displaying, has been receiving attention focused on Europe and America.
In Japan, there still aren't that many people using it, and it seems that there hasn't been a large influence, but on the one hand, there is a growing tendency that net users clearly consider the so-called 'net advertisements' as noise.
On the other hand, based on the fact that the amount of time spent onmedia accessible by the net or smartphone is continuing to increase, from now on, the importance of the shift towards the net and digital for businesses' communication is unmistakably increasing.
In this session, representatives from 3 companies exploring communication that does not rely only on advertisements will discuss the ideal form of communication in an era where advertisements are blocked.

Written by Motohiko Tokuriki