As the digital landscape continues to shift, marketers need to move away from “campaigning” at consumers and toward having "conversations" with them. Embracing more humanized experience, attention is becoming the new currency measured by dwell time and engagement – not just the quick drive-by of a “like”, “follow" or "click". Get enlightened by a meaningful and insightful look at digital trends, how they are affecting behavior and learn what can brands do to influence the customer experience as screens become as fragmented as the technology, the data, the creativity and the distraction.