Hidetoshi Nakata now works on spreading the Japanese traditional culture and crafts to the world. His presentation gives companies an opportunity to understand the strength of brands, and acquire fans by showing its attractiveness to the global market. Masatoshi Kumagai, Founder & Group CEO of GMO Internet, Inc., who has been working on the internet business since the dawn of internet era and leading the industry, will be his interlocutor. As a representative of Japanese entrepreneur and of the internet industry, he will question the importance of branding for the global market.