Alistair McEwan is SVP Commercial Development for Asia, Australia and New Zealand. He is responsible for the delivery of profitable advertising sales revenues from the Asia-Pacific region. He leads an integrated regional advertising team across the BBC Worldwide and BBC Global News Limited media portfolios in the region, including BBC World News, BBC.com, BBC World Service, BBC Earth, BBC First, BBC UKTV, BBC Knowledge, Top Gear, and BBC Good Food. Alistair has 20 years’ experience in media spanning several posts across Asia, Europe and Africa. Before moving to Australia in 2010 Alistair was International Advertising Director at The New York Times, with his first 12 years in media being with Paris based newspaper the International Herald Tribune where he worked in various commercial roles in Singapore, Johannesburg, London and Paris.

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How Does Story Work? The Science behind Engaging Audience