Yu is the Founder and CEO of eureka. eureka's service portfolio includes pairs, a Facebook-based online dating service, and Couples, a communication app for couples.
Prior to starting eureka, Yu was Media Planner at IMAGEnet and was responsible for monetization of e-commerce sites, launch of new businesses, and establishing strategic alliance. Before joining IMAGEnet, Yu was an intern at Hakuhodo C&D while student at Hosei University.
In May 2015, eureka joined IAC/InterActiveCorp, a leading media and Internet company comprised of brands such as Match, Tinder, and Vimeo.