After graduated Waseda Univ. in 1994, entered J. Walter Thompson Japan. Joined Sales Promotion Dept. of Nissan Motor Co., Ltd in 2002 and conducted many advanced promotions utilizing short-film, desktop tools, blog and twitter. After working in Nissan North America in 2005, experienced Digital Marketing Manager and Media Planning Manager. Now, as Creative Produce Manager in Advertising Dept, in charge of all the mass ad creative in Japan, as well as flyers and brochures.

Session

[B-9] Effective Measurement for Cross-channels