Makoto Koide
Shiseido Japan CO.,Ltd.
General Manager

Joined SHISEIDO in 1984. After 2 years of sales experience in Osaka, moved to Product Development in 1986 and then took charge of media buying, especially printing media, in Advertising department. After then, established the Corporate Mission, planned a new head office building in Ginza, and Kangaroom a nursery school operated by Shiseido. In Professional department, head the business planning and the hair/aesthetic salon business
operation. Since April, 2014 to date, lead the strategic communication and manage the media buying including the digital media, Product PR and owned media.


[B-7] Understanding Consumers in a Multi-screen World