Shinya Tokuhisa
Strategic Planning Director

Graduated from Keio University, Faculty of Policy Management in 2002. The same year, he joined a management consulting firm and engaged in drawing up management strategies, business strategies, and sales strategies mainly for wholesalers/retailers and consumer goods manufacturers as well as providing support in implementing strategies.

He joined Hakuhodo in 2005, and worked in marketing/business strategy planning, integrated communication strategy planning, branding, product development, and campaign development for over 50 companies in diverse industries, including wholesalers/retailers, beverages, foods, automobiles, telecommunications and consumer electronics.

He assumed his current position in 2014. He is focusing on new business development, aiming to combine marketing, media, creative, and business design by utilizing data.

Awards won: Cannes Lions Gold in Design, Silver in Creative Data, Silver & Bronze in Mobile; Spikes Asia; ADFEST; One Show, and many others.


[C-7] Data Creative : Is Data Changing the Environment of Creative world?