Fumiaki Terada
Morinaga Milk Industry Co., Ltd.
Manager. Advertisement Department

Entered MMIC in 1984. Started the career as a staff member of Tokyo Tama plant. Moved to the Central Laboratory in 1985, where engaged in developing, retort foods, microwave foods, et al. In 1987, moved to the marketing department for planning of beverage products in paper/cup package. After studying at Keio Business School (MBA), in 1992, transferred to Morinaga Nutritional Foods Inc., a subsidiary company of MMIC located in Los Angeles, Ca., where was responsible for promoting long-term shelf life tofu (soybean curd) in the US market. Also was involved in the establishment of Pacific Nutritional Foods Inc., a joint venture tofu-manufacturing company in Portland, Oregon in1997. After returning to Tokyo in 1999, worked as manager of the secretary’s office for 4 years, the sales planning office for 4 years to follow where involved in a start-up of the internal collage designed to educate sales representatives and marketers. Assigned as manager of the Advertisement Department in May 2008. Currently, responsible for the communication activities in general in the area of beverage, milk, yogurt, ice cream, cheese et al.


[A-6] Re-Think of Branding : Tales from the Frontline Marketers