Mr.Okamoto graduated from Kyoto University literature faculty and joined Recruit Co., Ltd. in 1988. He founded Directus Inc.,a direct-mail marketing agency in 1993, since when he has been engaged in direct marketing for almost 20years. The company was shifted to the email marketing in 2000. In 2011, Directus started to sell BtoC marketing automation and related service whitch include strategy, implemantation, creative, operation of various marketing tools.

Session

[B-1] The Latest Marketing Automation Practice