Entered Benesse Corporation in 1998, Hidemoto has been involved in planning and production of sales promotion tools for various media focusing on direct mail.
He has also been responsible for a wide range of roles as an Assistant CMO including marketing strategy, brand communication, information infrastructure, human resources, corporate compliance and business performance management.
In addition, Hidetomo has lectured and published in the areas of Database Marketing, Brand Marketing, and CRM.
Currently, Hidetomo, as a Director of Benesse Corporation, leads Marketing and Sales Division.

Session

[E-5] Reasons Why You No Longer Need an Ad Agency