Keiichi Sasaki
Representative director

Keiichi Sasaki is a Japanese copywriter, songwriter, and the author of the Japanese bestseller business book "It's all about how you say it".
As a copywriter, he and his work has earned 55 awards from all over the world. In particular, he earned Golds in The One Show Design, the Canne Lions International festival of Creativity, the Ad Fest, and finally the Grand Prix of Aim Award.
He is also a member of the project "Asience", which is a female singer unit integrated by artists coming from six different nations.
As a songwriter, he has written songs for famous Japanese singers like Hiromi Go and the well known duo "Chemistry". Two of the songs written by him ranked into the top of the Japanese music hit chart.
In the present he has been working as a mentor of communication with his own organization, helping people to improve their communication skills.


[C-9] Japanese Creativity and its Future