Tomonori Kato
Nippon Television Network Corporation
Manager, Cyber Business Strategy

I joined Nippon TV in 2000 and have worked primarily in the company’s digital content and online business, focusing on the development of new businesses and creative projects that utilize cutting-edge technologies. Subsequent to the establishment of the Cyber Business Strategy division in 2014, I launched SENSORS, a media project that combines television, the web, and an actual event. I am actively collaborating with creators from other industries and startup companies to develop entertainment businesses for the next generation.


[B-9] Effective Measurement for Cross-channels