Hiroshi Nakagawa
Hakuhodo Inc.

Joined Hakuhodo in 1994. I worked initially in the Sales Promotion department but, having accumulated a lot of experience in CRM, digital, knowledge business, these days I’m mainly involved in planning and implementing Integrated Marketing Communication at Digital & Social Media Department, Activation Division. I have been involved in many clients: automobile, food & beverage, toiletry manufacturers, financial service providers, communication enterprises, electrical goods manufactures, distribution industry, and so on. I’ve been also involved in projects of not only campaign-style communication but project-style business; e.g. the development project for private brand of major CVS, the consulting project for point and member’s service program of major mobile career, the operation project for social media account of major insurance company, and the reconstruction project for membership digital platform of major beverage manufacturers. Since 2015, I’ve been also participating to next-generation owned media marketing center utilizing data of “Sei-katsu-sha” (meaning ‘Living Person’) in Hakuhodo DY group, and developing the solutions.
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[C-6] Data Driven Challenge: Is it possible manage User-Experience?