Seiichiro Toi has worked extensively in ad sales and new business development for both print and online, since joining Nikkei McGraw-Hill, now Nikkei BP, in 1984. He proposed ”Page Value” as a metric for content providing websites, by combining the common metric, pageview, with the quality of content and the demographics of the audience in 2005. This theory was the start of audience targeting in Japan. He has since moved on to Nikkei Inc. in 2010, where his new role is to further polish his approach to help the sales of Nikkei Online Edition and to explore new business possibilities using quality audience data.

Session

[B-8] Money Matter : The Real Media Value of Digital Ad