Kei Kusakabe
Aflac Japan
Manager, Web Communication Sect, Advertising Dept.

Joined Aflac Japan in 2007. Ever since, engaged in Web Marketing to attract potential customers by leveraging the advertisement on the web site, and also building the Aflac official web site to contribute to produce new business. In the past few years, involved in the promotion strategy emphasizing the relationship between mass advertisement and pulling in potential customers through the Aflac official website. Focused on web marketing through mass marketing and digital marketing, especially on individual device characteristics of PCs and smart phones.


[E-9] Capturing The Moment of Mobile in Customer Journey