Indra Gardiner Bowers
Founder/Chief Influence Officer, i.d.e.a.

For more than 20 years, Indra has led clients with creative thinking and execution in the fields of public relations, social media and experiential management. She is a strategist, a writer and a realist. Indra is a founding partner at i.d.e.a., a 70-person marketing shop focused on leading clients courageously. For nearly ten years she has focused on the integration of social media, digital and public relations. She has spoken widely about the subject of social media and public relations, trained several agencies on incorporating social media and digital techniques into their service offerings. Indra has led teams for a diverse group of clients including Qualcomm, HealthMarkets, Sprint PCS, W Hotels, Kimpton Hotels and many others.


[D-3] The Power of PR in Ad Campaigns: A Growing Trend